11 Best Email List Management Software Tools

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Email marketing remains a cost-effective digital marketing strategy for professionals and businesses to reach and engage their target audience.

With the right email marketing strategy, you can get an average ROI of $36 for every dollar you spend. However, solid email campaigns start with reliable email list management software.

An email list management software tool is an all-in-one email marketing platform to create email campaigns, engage subscribers, and generate leads.

However, which one should you get among the countless email management tools on the market? My team rounded up the top email list management tools suitable for every business need so you know where to start.

What Are The Best Email List Management Software Tools?

Getting the best email list management tool for your team or business will help you capture email contacts more easily, organize email lists efficiently, personalize emails for specific audiences, create automated email campaigns, and increase conversions eventually.

So, my team chose Mailchimp, SendX, and ActiveCampaign as the top three email list management platforms. These three tools offer various helpful email marketing features balanced with reliability and reasonable price points.

Aside from these three tools, we also provided eight more email platforms to give you more options. Check out each email service provider below, and see which one suits your needs best.

1. Mailchimp

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Overview

Mailchimp is one of the most popular and long-standing email list management platforms, known for its reliable and well-rounded features for email marketing campaigns.

It’s primarily renowned for its segmentation options, allowing you to group contacts with up to five conditional relationships. Plus, you can use the platform’s insights to find specific subsets of your subscribers and deliver highly customized emails.

In addition, it includes email marketing automation features for professionals or businesses who want to save more time as they scale their businesses.

Top Features

• Offers an advanced segmentation feature with up to five conditional relationships
• Use insights to see specific audience subsets and produce more personalized emails
• Get detailed email analytics for every email campaign
• Integrate with over 300 tools and apps, like Google Analytics, Shopify, and Instagram
• Has A/B testing capabilities for the subject line, sender name, content, and send time 
• Choose from over 100 professional templates
• Provides a drag-and-drop builder interface and a coded option using HTML and CSS 
• Includes advanced email marketing automation features
• Offers a forever free plan if you don’t exceed the limit for email sends and contacts

Pricing

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Mailchimp offers four different plans: Free, Essentials, Standard, and Premium. Note that prices for each plan change depending on how many contacts are on your list.

The Free plan has a limit of sending up to 2,500 emails monthly to a maximum of 500 contacts. We recommend the Standard package since it provides access to most of its advanced features.

You can also pay as you go if you don’t send emails frequently.

Bottom Line

Mailchimp is excellent for professionals and companies who want a comprehensive contact list management tool to build all types of personalized email campaigns. Plus, its pricing plans suit a range of businesses, from big to small.

We also recommend its free plan for beginners who want to experiment with email marketing while their contact list is still small.

2. SendX

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Overview

SendX is one of the email marketing services offering powerful list-building tools, email deliverability features, convenience, and affordability. Plus, it has all the features you need to create personalized campaigns and automated emails.

Aside from its email marketing feature, it also includes lead capture features, such as a popup and a landing page builder, to help grow your email lists.

Despite its feature-rich platform, SendX provides one of the simplest user interfaces in the market, making it perfect for professionals and entrepreneurs with no email marketing background.

Highlights

• Send unlimited email campaigns to subscribers regardless of your package
• Produce emails using a drag-and-drop editor or customize them with the HTML and CSS option
• Create drip campaigns for user onboarding and nurturing
• Split test email subject lines and sender names
• Boost email deliverability with its Opti-Send Technology
• Choose from over 50 templates for web forms, landing pages, and popups
• Send triggered emails based on a set of conditions
• Offers one of the most affordable email marketing tools
• Get live support 24 hours a day, five days a week

Pricing

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Similar to MailChimp, SendX charges you depending on the number of your subscribers. Regardless of your pricing tier, you have access to all of the platform’s features and can send unlimited emails to your subscribers.

Its annual plan includes up to 25% discount, making it more affordable. Also, it doesn’t charge for migration services and has a helpdesk to help you migrate your data.

Plus, SendX offers custom pricing by contacting its team.

Bottom Line

SendX provides a well-rounded and feature-rich email list management software suitable for most business niches and sizes.

However, given its affordable rates, it’s highly recommended for solopreneurs and small businesses who want to get the most out of every penny.

Overall, SendX is a convenient and inexpensive platform to get started with email marketing.

3. ActiveCampaign

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Overview

ActiveCampaign is another popular email marketing software that provides a good range of email list management and automation features for your digital marketing efforts.

However, unlike the previous platforms, this email management software offers advanced tools that are better suited for seasoned marketers. 

For example, you can automate personalized experiences for the entire customer lifecycle, track user behavior, preferences, and engagement, and use data to optimize your email list management efforts.

Nonetheless, ActiveCampaign provides robust email marketing software for those who want further automation, deliverability, and personalization features.

Highlights

• Create and send different types of emails like triggered emails, email autoresponders, transactional emails, broadcast emails, etc.
• Use a drag-and-drop builder to create campaigns
• Choose from their pre-built automation workflows or create your email automation series
• Track engagement using analytics, tags, custom fields, and performance reporting
• Integrate to over 870 apps like Zapier, WordPress, Asana, and MySQL
• Offers SMS marketing automation as an add-on
• Provides a 14-day free trial with access to most software features

Pricing

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ActiveCampaign offers four pricing packages, with its Enterprise package being a customized plan suitable for large organizations.

Regarding its basic plan, note that the Lite package has no SMS add-on, landing pages, Facebook custom audiences, Facebook Lead Ads, and integrations, among others.

It only offers monthly subscriptions with no setup fee. You can also check ActiveCampaign for a 14-day free trial with no required credit card.

ActiveCampaign offers a 20% discount for non-profits.

Bottom Line

Ultimately, ActiveCampaign is a powerful platform for email automation. Professionals and businesses who want to develop highly-segmented lists and personalized campaigns will find the software’s features convenient.

Moreover, the platform suits marketers and entrepreneurs who already know email automation, given its advanced tools.

Check out its free trial to try most of its features and see if its tools fit your needs.

4. HubSpot

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Overview

HubSpot is a popular CRM tool that provides comprehensive mailing list software. It’s known for its in-depth data and analytics, giving businesses valuable insights into their subscribers’ demographic and behavioral data.

Also, getting HubSpot’s marketing hub software gives you access to a landing page and form builders, account-based marketing tools, and lead tracking and management features.

Although it sports a user-friendly interface, HubSpot’s system has a bit of a learning curve.

Top Features

• Send bulk emails optimized for different inboxes and devices
• Provides in-depth analytics with data, figures, and key metrics, such as open rates and click-through rates
• Offers multiple email list segmentation based on collected data like email interactions, properties, and page visits
• Integrate with HubSpot’s sales CRM and Salesforce for list building and sending custom emails
• Choose from various customizable email templates
• Send target emails in different funnel stages
• Includes advanced email marketing automation for lead capture and tracking
• Provides split testing capabilities for the subject line or content
• Has two-way data sync with other apps
• Create landing pages and forms to capture leads

Pricing

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HubSpot’s marketing hub pricing guide offers only two kinds of plans: Professional and Enterprise.

The Professional plan includes a minimum of 2,000 contacts, up to 100 inboxes, up to 10 teams, omnichannel marketing automation, and Salesforce integration, among many others.

Meanwhile, the Enterprise package offers higher limits and advanced tools like hierarchical teams, custom behavioral events, multi-touch revenue attribution, partitioning, and more.

Note that its pricing changes based on the number of your marketing contacts.

Bottom Line

HubSpot is the best email marketing software for teams or professionals who want in-depth tracking and analytics for list management.

Moreover, it’s for businesses that want to grow and nurture their contacts via email marketing. The platform’s lead-tracking tools allow you to send personalized messages as the user moves through the sales funnel.

You can create an account for free or get a HubSpot demo to explore the platform.

5. Constant Contact

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Overview

Since 1996, Constant Contact has been one of the most convenient email marketing tools, given its diverse features laid out in a simple and user-friendly platform.

The software includes features to help you grow your target audience by generating leads using social media lead ads, landing pages, and more.

Constant Contact also provides advanced segmentations based on click-throughs, open rates, profile info, and custom tags.

Overall, Constant Contact makes it easy for professionals and businesses to engage with their audience.

Top Features

• Segment emails based on user activity, profile information, custom tags, and more
• Create landing pages and social media lead ads for lead generation
• Use dynamic content to personalize emails and engage customers
• Includes email automation features for welcome emails, lead nurturing, and more
• Provides features for drip campaigns, online donations, surveys, polls, and coupons
• Build sign-up forms to grow your list
• Has A/B testing for the subject line
• Offers a beginner-friendly email marketing service
• Manage your emails and post on Facebook, Twitter, and Instagram all in one platform 
• Get a 60-day free trial when you sign up

Pricing

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Constant Contact offers two plans. The Core plan provides all the essential features to help small teams grow their customer base. Meanwhile, the Plus plan offers advanced tools to help teams increase their growth aggressively.

Note that the prices vary according to how many subscribers or contacts you have. If your list is over 50,000 contacts, you need to contact its team for a custom quote, and you’ll also automatically upgrade to the Plus plan.

Bottom Line

Constant Contact focuses on providing beginners and small businesses with an intuitive contact list management platform.

We highly recommend this to marketers, freelancers, startups, and small businesses who need a full-package platform to start email marketing and grow their businesses.

Sign up for free on its website, and get a 60-day free trial with no commitment and credit card required.

6. Sendinblue

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Overview

Sendinblue is a popular email marketing software that delivers a wide range of email marketing features, from list management to deliverability tools.

This email list tool also includes other marketing solutions, like SMS marketing, marketing automation, chat, transactional messages, and CRM features, to help businesses grow their customer base and engage with their customers.

Overall, Sendinblue is popular among businesses of all sizes, given the platform’s flexibility, versatility, and affordable price points.

Top Features

• Create emails, landing pages, and sign-up forms using its simple drag-and-drop interface
• Use beginner-friendly automation tools to segment users and send transactional emails and follow-up emails
• Send an SMS for urgent messages and limited-time offers
• Retarget contacts using Facebook ads
• Respond to customers via live chat or a chatbot
• Receive advanced statistics, depending on your plan
• Connect the platform with different apps and plugins and integrate Sendinblue to any tool via API
• Use a shared inbox with your team to organize emails and keep track of engagements
• Get a free plan with unlimited contacts and 300 emails per day

Pricing

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Sendinblue offers four pricing options. All of the plans come with unlimited contacts, and the prices vary based on the number of emails sent per month.

The free plan includes transactional emails, SMS campaigns, and a limit of 300 emails per day, among other basic features.

Meanwhile, the Starter and Business plans include at least 20,000 emails per month, analytics, customer support, and more advanced tools.

Sendinblue also offers a custom price for enterprises via its sales team.

Bottom Line

Sendinblue is an ideal email marketing service for startups or professionals who need to build their email lists using the right tools at affordable prices.

However, companies and organizations can also leverage the platform to create automated processes, streamline email marketing efforts, grow their customer base, and increase their profits.

Ultimately, Sendinblue’s flexible plans make them an ideal choice for those on a budget. Sign up for its free trial here.

7. Campaigner

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Overview

Unlike most email providers on this list, Campaigner focuses on providing features for effective email and SMS marketing. Moreover, it mostly offers advanced marketing features to personalize, automate, analyze, and optimize complex campaigns.

This email marketing platform also uses advanced tools to segment audiences and track purchase behavior, enabling you to craft dynamic and personalized campaigns.

Plus, it offers lead generation tools, like popups and landing pages, to grow your email lists and customer base.

Highlights

• Get over 900 responsive templates
• Uses drag and drop editor and a full code editor to build dynamic emails
• Maintain email list health with its list verification tool called Reputation Defender
• Create segments based on campaign engagements, contact activities, past purchases, etc.
• Personalize emails with dynamic content, geolocation, content blocks, and conditional content
• Build automated workflows for your customer journey using its visual builder
• Includes features for SMS marketing, depending on your plan
• Integrate with third-party apps and services like Facebook Lead Ads, HubSpot, Salesforce, etc.
• Offers a 30-day free trial with complete features

Pricing

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Campaigner offers different pricing plans that cater to different business sizes and needs. The Starter plan includes up to 5,000 contacts and basic tools, from responsive templates to conversion tracking.

Meanwhile, the Essential and Advanced plans have a limit of 25,000 and 100,000 contacts, respectively, and come with more robust features like language localization and automation workflows.

Note that it has a separate plan for both email and SMS services.

Bottom Line

Campaigner is a highly recommended email platform for seasoned marketing teams since it primarily includes complex features that can overwhelm beginners and individual marketers.

Moreover, we recommend this for companies that want to scale their business easily using high-end automation and segmentation.

Check out its 30-day free trial by signing up for an account.

8. Campaign Monitor

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Overview

Campaign Monitor is an email provider that caters to managing multiple email accounts. Unlike others in this lineup, it focuses only on email marketing features.

However, the tools are comprehensive enough for you to create professional emails, set up campaigns, and monitor your performance. Moreover, it presents a simple user interface, perfect for beginners.

Besides this, Campaign Monitor integrates well with other marketing and outreach tools, such as Zapier, AdRoll, OptinMonster, and HubSpot.

Highlights

• Create emails using a professional template or import your brand colors to customize emails
• Send SMS marketing to targeted audiences
• Use data and insights to create targeted segments and send personalized emails
• Create a personalized customer journey using its intuitive visual designer
• Craft and automatically send email marketing campaigns based on triggers or audience engagement
• Flag broken or outdated links in your email using its Link Review tool
• Get insights on your campaign’s overall performance, including engagement, geography, and acquisition
• Integrate with over 250 software tools like WordPress and Google Analytics

Pricing

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Campaign Monitor offers three monthly pricing plans: Basic, Unlimited, and Premier. The rates vary according to your subscriber count.

All packages include unlimited users managing the account, core email features, and integrations, such as API access, CRM, CMS, e-commerce, mobile, and more.

If you surpass your subscriber limit, you’ll need to upgrade or pay the additional contacts. You can also pay per email campaign instead of a paid plan if you send emails infrequently.

Bottom Line

Campaign Monitor is one of the best email marketing services for small companies that only need email marketing features to deliver decent campaigns.

In addition, this platform suits individual creatives or small teams since it doesn’t contain complex features and processes.

Nonetheless, it’s a complete email provider with excellent list segmentations, email builders, analytics, and tracking tools.

Unfortunately, it doesn’t have a free trial, but it’s free to sign up and send emails to up to five people.

9. OptinMonster

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Overview

OptinMonster is commonly known as a powerful lead generation and conversion optimization tool, but it also includes email marketing services to help you target the right audience and engage them well.

Moreover, its lead capture features, like the lightbox popups and floating bars, help you attract more subscribers and increase your email lists.

Most businesses use OptinMonster to grow email lists, reduce cart abandonments, and improve sales rapidly.

Highlights

• Hyper-segment email lists by tagging and categorizing customers
• Use smart tags to personalize campaigns, like greeting them by name or displaying today’s date
• Includes lead capture features for your campaigns and landing pages, such as lightbox popups, floating bars, countdown timers, and exit intent technology
• Send targeted campaigns based on the user’s location, site engagement, user device, and more
• Optimize campaigns for mobile devices
• Verify leads from the OptinMonster forms to clean your lists and improve your deliverability and ROI
• Run a split test for headlines, email layouts, and content
• Try advanced growth features like Coupon Wheel campaigns
• Offers one of the most affordable plans and a 14-day money-back guarantee

Pricing

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OptinMonster offers four plans: Basic, Plus, Pro, and Growth.

The Pro plan is the most popular. It includes everything in their Basic and Plus packages, plus advanced features like mobile-specific campaigns, smart tags, campaign scheduling, and email marketing provider integrations.

For organizations, you can contact its team for custom Enterprise plans.

Note that OptinMonster charges annually but also offers monthly subscriptions, which cost more than the yearly plans. It also offers a 14-day unconditional money-back guarantee.

Bottom Line

We recommend OptinMonster to teams or businesses who want to rapidly increase their email lists and customer base using strategic popups and other forms of lead capture.

It also suits businesses that want to target and retarget customers or visitors to boost sales and reduce abandoned carts.

Moreover, OptinMonster offers one of the most affordable plans in the market, making it ideal for startups or small teams who are on a budget and want to scale immediately. Check its plans here.

10. AdRoll

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Overview

AdRoll is an advertising and marketing platform that helps e-commerce businesses boost their sales. It includes a user-friendly email list management tool to organize contacts and send email campaigns.

However, since it focuses on advertising, the platform also includes features to develop effective display and social media ads.

It uses powerful machine learning to automate processes, personalize emails, and analyze real-time data from campaigns.

Ultimately, AdRoll is one of the email service providers with extra features for social media and display advertising.

Highlights

• Send unlimited emails to unlimited email subscribers
• Create emails from over 200 templates or customize your campaigns using its beginner-friendly email builder
• Give dynamic product recommendations, such as similar products or experiences the user viewed
• Send automated emails for new sign-ups, new purchases, abandoned carts, and more
• Create email sign-up forms and add them to your website
• Get real-time data on your ads and emails together
• Track user behavior before and after they subscribe
• Build segments using multiple criteria, like products viewed and emails opened
• Integrate Shopify to identify and target contacts that abandoned their carts or spend a lot
• Launch ads and email marketing directly from AdRoll

Pricing

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AdRoll’s pricing plan charges based on your current web traffic. For example, having a web traffic of up to 1,000 costs $36 per month, while reaching over 25,000 costs $315 per month. These already include ad credits.

It also offers an advanced package including a dedicated onboarding specialist, account manager, insight and analytics support, creative service team, early access to new features, and product roadmap influence. Contact its sales team for this package.

Bottom Line

AdRoll is one of the email marketing solutions you should consider if you manage an e-commerce store since its features cater to promoting products.

The platform provides basic features for email management and automation and includes features to advertise your products via display ads and social media.

It’s also a decent software to use if you want to increase your email subscribers and sales over time. Check its packages here.

11. Mad Mimi

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Overview

Mad Mimi offers straightforward email list software that allows you to create, send, and monitor email newsletters. It also offers tools to create and organize your contact lists.

In addition, the platform provides a theme designer that allows you to do basic personalization on email marketing campaigns and save these templates for later.

However, despite its simplicity, the platform still offers advanced processes like drip campaigns.

Overall, Mad Mimi is a practical email tool, given its simple features, easy-to-use interface, and affordable rates.

Highlights

• Craft sensible and mobile-friendly emails using its clean interface and thoughtful designs
• Create unlimited lists and segments to organize email subscribers
• Automatically remove bounces, duplicate contacts, unsubscribes, and invalid email addresses in your lists
• Design and add a web form to your website
• Schedule specific emails to specific lists or contacts
• Do basic customization for your welcome email, newsletter, and other email campaigns
• Get real-time tracking on important email metrics 
• Uses best practices to improve email deliverability
• Provides SSL for secure email deliveries and transactions
• Include add-ons to your plan, such as creating web forms, developing drip campaigns, adding an RSS to your emails, integrating Google Analytics, and more

Pricing

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Mad Mimi offers four pricing plans suitable for individuals to corporations. Note that the prices per plan depend on the number of your contacts. For example, its basic plan starts at $10 per month with 500 contacts and tops at $27 per month for 5,000 contacts.

You can also get a custom plan based on the number of contacts you have. The custom plan includes full features, premium support, unlimited emails, and unlimited storage.

Bottom Line

For those seeking an uncomplicated email marketing solution, Mad Mimi stands out as the top choice among email marketing software, whether for an individual or a team. It caters to those who desire to send visually appealing and straightforward email newsletters while keeping tabs on their efficacy.

Also, it doesn’t include complex features, so we highly recommend this to beginners with no marketing background or technical know-how.

Moreover, the platform offers reasonable rates, making it ideal for solopreneurs and startups. Have a look at its plans here.

How Are Email List Management Software Tools Used?

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Email list management software helps marketers and businesses implement an effective email marketing strategy to maintain healthy email lists, receive high open and engagement rates, and produce consistent conversions.

For one, you can organize your email subscribers according to lists or segments to send targeted emails. Some list management software offers advanced segmentation features to further narrow down your audiences to new subscribers and inactive contacts, among others.

Moreover, segmenting your lists allows you to send a relevant email campaign to your subscribers. As a result, it enhances your subscriber’s experience in their buyer’s journey and helps increase your overall revenue.

Wrap Up

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To really rock your email marketing game, you gotta have the right tools for the job. So take a good look at the available email list management software out there and pick one that fits your needs like a glove.

But don’t stop there! Once you’ve got your email platform sorted, it’s time to bone up on the best practices for contact list management. With these tricks up your sleeve, you’ll be able to work that software like a pro and keep your email subscribers engaged and happy.